10-Unit Area Development Agreement to Further Penetrate Atlanta-Area Market
Checkers Drive-In Restaurants, Inc. (NASDAQ:CHKR) announced that it has signed a new franchisee, Strick Chex, LLC, to further penetrate Checkers(R) existing presence in the greater Atlanta area. The franchisee has committed to building 10 new Checkers restaurants by 2009 in the southwestern corridor between Atlanta, Georgia, and the Alabama border.
"We are very pleased to welcome a new franchisee to our system who can build on our successful Checkers presence in the Atlanta market," said Ron Levondosky, Vice President of Franchise at Checkers Drive-In Restaurants, Inc. "This franchisee brings significant development expertise and an experienced operating partner to the brand. We look forward to working with Strick Chex to build their new Checkers franchise."
There are currently 30 Checkers restaurants located in Atlanta and the surrounding market. Since the beginning of fiscal 2004, Checkers/Rally's(R) has entered into development agreements for 129 franchised units over the next five years.
"While we carefully considered franchising with other quick service restaurant concepts, we chose Checkers because we believe in their product. Checkers offers excellent food from a simple menu platform that we believe is attractive to customers and compelling for franchisees," said Larry Strickland, President of Strick Chex. "We also chose Checkers because of their accomplished leadership team, their successful You Gotta Eat!(R) advertising and their commitment to helping franchisees grow."
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