Dairy Queen Partners with Nickelodeon to Promote New Online Kids Site
2005-03-24
On April 1, 2005 Dairy Queen will launch the DQ Crew ClubTM and www.thedqlab.com for kids ages three to twelve featuring 3D web games, a customized DQ e-newsletter, and the chance to earn Crew CoinsTM redeemable for online prizes.
The formation of the new DQ Crew Club is one part of Dairy Queen’s overall marketing strategy to promote what is new and different at Dairy Queen.
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Source - QSR Magazine
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