Blimpie Has Plans To Raise The Sub
2005-03-22
As part of its continued evolution into a 'contemporary deli,' Blimpie will undergo massive changes this year, including a new logo, store design, choice of bread and creative-backed by a significant boost in spending-possibly including a spokesperson who had a memorable role in HBO's Sex and the City.
That would be a character based on the man dressed as a giant sub who told Miranda to "Eat me" in an episode of the show, who could become part of Blimpie TV ads that break next month.
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Source - Brandweek
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