Subway Gets 'Toasty' With Goodby
2005-02-10
Goodby, Silverstein & Partners' first campaign for Subway breaks on Sunday with a Super Bowl spot—and two additional TV ads to follow— touting the chain's new Fresh Toasted Subs.
Employing a different tone than the recent straightforward campaign by Boston independent McCarthy Mambro Bertino, which featured longtime client pitchman Jared Fogel, the Goodby effort is steeped in offbeat humor.
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Source - ADWEEK
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