Checkers(R) Signs First NBA(TM) Team Deal
Rally's(R) Hamburger Brand Official Burger of Hornets(R)
Checkers Drive-In Restaurants, Inc. (Nasdaq: CHKR - News), the nation's largest double drive-thru chain, today announced a multi-year Official Burger sponsorship of the New Orleans Hornets® NBA(TM) team. Checkers®/Rally's® has a history of success with a variety of sports sponsorships, including current relationships with NFL(TM), MLB(TM) and NCAA(TM) teams, as well its Official Burger sponsorship of NASCAR's® Brickyard 400® and the Indianapolis 500®.
"We're excited to partner with the Hornets and the basketball fans of New Orleans," said Richard S. Turer, Vice President of Marketing, Checkers Drive- In Restaurants, Inc., parent Company of Rally's. "We are committed to our recent investment in New Orleans. This sponsorship gives us a great opportunity to play an even more relevant role in one of our most important Rally's markets."
Rally's has recently made a significant investment in the New Orleans market, opening new restaurants and modernizing nearly 20.
"This new partnership is a perfect fit for the Hornets," said Todd Santino, Vice President of Sponsorship Sales. "Our fans will enjoy having new Rally's restaurants at the arena, as well as Rally's support in other marketing initiatives."
This week, Rally's will begin offering a Hornets Combo, which includes the popular Big Buford® double cheeseburger, large fries and large drink in a Hornets collectible cup.
"We are proud to add an NBA team to our successful sports marketing portfolio, and we look forward to reaching Hornets fans through this multi- year sponsorship," added Turer. "We choose sponsorships to give us a differentiating advantage in the marketplace. The Hornets bring great fan loyalty, a winning culture and unique promotional opportunities to our New Orleans restaurants."
The following items will be a part of Rally's Hornets sponsorship:
Two Rally's restaurants located in the New Orleans arena, which will service Hornets fans, VooDoo football fans and many other arena events.
TV and radio in New Orleans before and during games, and coach- and Hornets-related programming.
Features in the "Game Time" free program guides.
In-arena signage.
Logos, product and company names mentioned are the property of their respective owners.
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