Pepsi's Restricted Refreshments
You know what's great about something that's around for a relatively brief time frame? You don't have enough time to get sick of it.
PepsiCo (NYSE: PEP) intends on continuing the exploration of this theory by releasing two new limited soda beverages: Mountain Dew Pitch Black and Pepsi Holiday Spice (the company had previously distributed Mountain Dew LiveWire on a finite basis, a drink that helped one of last year's quarters). The former drink will be available beginning Aug. 21 and is intended to tie in with Halloween, while the latter is meant to capitalize on the holidays and is set to begin the first of November. The Mountain Dew product will be around for 10 weeks, while the Pepsi drink will see its lifespan last only eight weeks.
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