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Restaurant Industry News |
Monday December 1st, 2008 |
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AEG and Levy Restaurants, with Wolfgang Puck Catering and Events Expand Worldwide Partnership |
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Exclusive Food Services to Be Provided for Sports and Entertainment Venues Throughout the World |
Levy Restaurants, North America's market leader in sports and entertainment dining, in partnership with Wolfgang Puck Catering and Events (WPCE), has been awarded a multi-year contract to create and provide the food experiences at all AEG sports and entertainment properties throughout the world. AEG, the world's leading sports and entertainment presenters, and Levy Restaurants and Wolfgang Puck Catering and Events announced an expansion of their existing relationships. Levy Restaurants has provided premium dining at AEG owned STAPLES CENTER since it opened in 1999, and Wolfgang Puck Catering and Events has provided full service catering and concessions for the Kodak Theatre and The Colosseum at Caesars Palace since 2001.
Under the new agreement, the partnership will cater to guests at prestigious AEG properties such as The Home Depot Center, The Colosseum at Caesars Palace and NOKIA Live at Grand Prairie as well as all guests at STAPLES Center and projects in development including new arenas within London's Millennium Dome and on a 50-acre site in the heart of downtown Berlin and NOKIA Theatre Los Angeles, a 7,000-seat theater in downtown Los Angeles.
"We cherish our relationship with AEG," says Andy Lansing, president and CEO of Levy Restaurants. "They have a vision for providing amazing guest experiences at sports and entertainment destinations around the globe. We share that same passion for the food and hospitality experience. This expanded partnership will be tremendous, and we are excited by the worldwide opportunities it presents."
"While this partnership is a groundbreaking business relationship for AEG, the real beneficiaries of this agreement are the millions of guest worldwide who will be treated to a dining and hospitality experience that will be second-to-none," said Tim Leiweke, president and CEO of AEG. "I'd like to welcome Larry Levy, Andy Lansing and Levy Restaurants along with Wolfgang Puck, Carl Schuster and Wolfgang Puck Catering and Events to all of our AEG venues worldwide and look forward to teaming up to introduce this most unique enterprise to our industry and visitors to our venues."
The new Levy Restaurants and WPCE agreement with AEG includes providing food service for millions of guests annually. The partnership will create the overall guest dining and hospitality experience and oversee food and beverage operations for all AEG sports and entertainment venues.
AEG Owned or Operated Venues:
-- STAPLES Center: Los Angeles, California
-- The Home Depot Center: Carson, California
-- Colosseum at Caesars Palace: Las Vegas, Nevada
-- Kodak Theatre: Hollywood, California
-- NOKIA Live at Grand Prairie, Grand Prairie, Texas
-- NOKIA Theatre Los Angeles (in development): Los Angeles, California
-- Millennium Dome Arena (in development): London, England
-- National Arena (in development): Berlin, Germany
On the addition of Wolfgang Puck Catering and Events to the partnership, Andy Lansing says, "Wolfgang Puck has been an inspiration for culinary creativity for more than 20 years in America. His name is synonymous with high profile events and the entertainment industry, and it is the perfect addition to the partnership."
"We have enjoyed a great relationship with Levy since 2000 and look forward to expanding it, as well as building our partnership with AEG, with whom we have had much success in Las Vegas at the Colosseum with Celine Dion. We feel confident through this amazing opportunity we will offer a unique dining and entertainment experience for our costumers that is unparalleled," says Carl Schuster, president and CEO of Wolfgang Puck Catering and Events.
The new agreement immediately takes effect at the Home Depot Center to launch the 2004 JPMorgan Chase Open tennis championships featuring Levy Restaurants' signature cuisine in all the premium suites and boxes and Wolfgang Puck Catering and Events' introduction of Courtside Cuisine at the event's Tennis Village and at STAPLES Center in Los Angeles on August 1.
It was also announced that AEG, Levy Restaurants and Wolfgang Puck Catering and Events would ultimately create as a joint venture, a new company to oversee all aspects of this agreement and continue to explore and develop new business ventures and properties for the partnership.
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