McDonald's: Follow that beef!

2004-07-07
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  • McDonalds No. 1 fast food chain wants to have at least 10% of its beef traceable by year end.

    McDonalds' Corp aims to have at least 10 percent of its U.S. beef purchases traceable from farm to table by year-end in an effort to assure consumers about food safety, a company official says.

    "Our target is 10 percent by the end of the year," John Hayes, senior director of U.S. supply for McDonalds, told Reuters in an interview Thursday.

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