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Light on decor and awash in California colors, the new Wolfgang Puck Express focuses on food |
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The new Wolfgang Puck Express in Hoboken, N.J., is awash in soft orange and yellow, brightened here and there with a slash of lime green. |
Even the ceiling is a warm sunset red. Dark cherry wood tables, blonde wooden chairs and Corian countertops lend an expensive look to the room. The words “Live Love Eat,” emblazoned in bright circles and scattered around the room, encourage customers to do just that.
What a difference from the old Wolfgang Puck Express, with its jewel-tone mosaics and busy look. The original design, created by Barbara Lazaroff, was innovative in its time, but the 15-year-old concept needed refreshing, says Steve Magnie, vice president of design and construction for Wolfgang Puck Worldwide, the Los Angeles-based franchisor of Wolfgang Puck Express.
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