1 in 4 Yet to 'Breakfast Like Kings'

A survey* commissioned by Express by Holiday Inn of nearly 2000 adults across the UK has shown that a quarter of people (26%) are not eating breakfast, despite increasing numbers of studies showing the importance of breakfast when it comes to mental and physical health**. The situation is most marked in the West Midlands, where one in three people go without breakfast every morning. The age group most likely to skip breakfast are 15 to 24 year olds, with only 37% managing to have breakfast every day in comparison to 80% of over 65s who have a healthy meal every morning.

Younger people could be less likely to have breakfast due to the fact that 41% of this group say they have never had breakfast as part of a family routine and are therefore less likely to start doing so now. The Welsh scored highest in this area, with 44% of people in Wales currently having breakfast as a family.

Those of us who do eat breakfast appear to be making healthy choices, with 53% going for a healthy option of cereal, fruit or yogurt. Yorkshire is one of the healthiest regions, with 69% of people making this choice. On a somewhat less healthy note, almost a quarter of Londoners are starting the day with just a cup of tea or coffee inside them and a small but worrying 3% of people in London are snacking on leftover takeaways from the night before.


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