It's Not the Economy - Stupid - By Dr. Rick Johnson
The Pygmalion Effect - Have you ever heard the term 'A Self Fulfilling Prophecy'? That is what the Pygmalion Effect is all about. You begin to talk so negatively about your sales challenges that you begin to believe in your own whining. ...more

Food & Beverage - Local: How to Use this Magic Marketing Word to Drive Sales - By Ken Burgin
Maybe you enjoy pizza from Italy, beer from Denmark and TV from Britain, but the L word - LOCAL - arouses special loyalty and emotion. Just like the Olympics. ...more

Going 'Off Book' - The Movement towards Empathetic Hospitality - By Shannon Pruce - Account Director, LRA Worldwide, Inc
In acting circles, they are the two words that can strike fear in the hearts of the most seasoned performer - 'off book.' The script has ceased to be a security blanket, the actor must rely on his ability to take words from the page and create something personal and memorable. ...more

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Technomic Finds That New Yorkers Strongly Support Law Requiring Calorie Counts on Restaurant Menus
Eighty-six percent of New York City restaurant users consider the recently-enacted law there requiring chain restaurants with 15 or more units to disclose calories on their menus to be a positive move, according to a survey completed by Technomic, Inc. ...more

Hispanic Parents More Likely to Reward Kids with Snacks, Finds Mintel
Study highlights snacking differences between Hispanics, general population ...more

Hiring from Outside the Company: How New People Can Bring Unexpected Problems
As life-long employment fades and the workforce becomes increasingly mobile, many companies look to hire skilled, experienced workers to improve productivity quickly. Those workers, however, often bring baggage from prior jobs that can negate the benefits of their prior experience, according to new Wharton research. ...more

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Denny's Pairs with Rockers for New Menu
Denny's (NASDAQ:DENN) is rolling out a new all-night Rockstar menu. Top musicians, such as the All-American Rejects, Taking Back Sunday, Plain White T's, and the Eagles of Death Metal join Denny's to create the new Denny's Rockstar Menu presented by Dr Pepper. ...more

DDIFO Calls for New Oversight in the Wake of Federal Indictment of Former Dunkin' Brands Executive
The DD Independent Franchise Owners (www.ddifo.org), which represents the largest association of Dunkin' Donuts franchise owners in the U.S., is calling for the institution of greater controls over the franchisee ad fund, including direct franchisee oversight and regular audits by an independent CPA and made available to all franchisees. ...more

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