Consistency - the Key to Success - By Rob Rush
OK, let's get down to the bottom of this. Please stand up and raise your hand if you've been 'WOW-ed' lately. At the supermarket, dry cleaner, health club or hotel. Where have you had your socks knocked off...and then cleaned, pressed, folded and put away?...more
Stanford Business School Research Examines: Do Samples Whet or Dampen Consumer Appetites?
Every grocery store knows that a hungry shopper is likely to buy more. On the other side are product marketers who would love to stuff customers with samples of specific items to obtain converts to their brands. Retailers worry: Could food and product sampling sate hunger-and with it, the desire to fill the grocery basket? ...more
Serving 3 brands: Burger King, Google and Seth MacFarlane
The creative types whose minds give birth to television shows and movies typically disdain the overt blending of advertising messages with their work. But Burger King found one who doesn't seem to mind. In fact, he even agreed to create the ads....more
Dairy Queen Introduces New Iron Grilled Sandwiches
Capitalizing on the popularity of the sandwich segment, Dairy Queen(R) is introducing three new Iron Grilled Sandwiches at participating locations nationwide. In 2007, sandwiches were a $21 billion industry, and in 2008 that number is expected to top $28 billion. ...more
This Powerful 4-Day Restaurant Workshop
Teaches You the PROVEN Systems that
Today's Giant Chains & Franchisees Use
that Virtually GUARANTEE Their Success
