'Not a Site, but a Concept': Tapping the Power of Social Networking
Mini USA, the American branch of BMW's Mini Cooper line, tracks everything being said about its brand everywhere on line -- in blogs, discussion groups, forums, MySpace pages and much more -- then uses what it learns to guide advertising campaigns....more
The Cheesecake Factory Announces Organizational Change
The Cheesecake Factory Incorporated (NASDAQ:CAKE) today announced that Michael Dixon, Senior Vice President and Chief Financial Officer resigned his position, effective July 23, 2008....more
Papa Bello Enterprises Enters the Pizza Franchise Scene
Papa Bello Enterprises (Pink Sheets: PAPA), a nationwide franchiser of pizza restaurants, announced today that the company has kicked off a nationwide marketing and awareness plan to highlight the company, build its franchise base and expand its business outside of the United States....more
Los Angeles Lawmakers Want to Escalate The War on Obesity (And Fast Food)
Despite its health-crazy reputation, parts of Los Angeles are plagued by obesity rates that rival any city in America. Now, the city may join a growing roster of local governments aiming to put their residents on diets by cracking down on the fast-food industry....more