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Restaurant News Resource - Directory for Research Hotel Resource Feature Articles |
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More Feature Articles
Our format for presenting feature articles changed January 2003.
As a result, in addition to the items in this directory you will find more hotel industry features at the link above.
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100% Market Share Penetration is Not Good Enough
Hotels often brag that they are running 100% market share penetration. If a property is positioned well in the market in terms of product and rate, 100% market share is what you get for opening the front door and not chasing customers out the back door with poor service. Over and above 100% is the result of an effective sales effort. For example, a client said to me recently that the bad news was that one of his hotels was $50,000 down for the month over the previous year but the good news was they were running 117% market share and 125% Yield index. In markets that are declining it is still possible to run well above 100% Market Share so eliminate the excuse that declining market share is a function of a ‘bad market’.
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3 Personality Traits of an Entrepreneur
One time while conversing with Sherry Lowry, a business success coach. She characterized some of my observations about the nature of a successful entrepreneur and how it includes the personalities you find in the workplace:
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A Forest Beyond The Trees
This week I wanted to take a moment to tell you about the learning process from our visitor feedback. Like most everyone, at times we can’t see the forest from the trees and...more
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A Win or Lose Proposition
Last week I mentioned the entrepreneurial opportunities I discovered on my trip to the Middle East. Hotel owners and developers, who in the past relied primarily on a brands management because of contractual limitations, are becoming very demanding....more
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AAA 4 & 5 Diamond Services
The second in a series of articles by Harry Nobles, a former AAA field representative who also participated in the development and implementation of the AAA Diamond Ratings Guidelines. This week's topic AAA 4 & 5 DIAMOND SERVICES.
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Alice in Wonderland
This past week a news item came across our desks at Hotel Resource that Best Western has reduced it’s commission on Internet Booking in half to 5%. I posted the item to our discussion board and received this response from Professor Ron Feldman, which sort of says it all.
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