Restaurant News Resource - O'Rourke Hospitality Marketing Restaurant Industry News

Re-cap of presentation 'Critical Email Prospecting Strategies for 2010'

Patrick Bultema, CEO of CodeBaby, gave a thought-provoking presentation at the 2009 Inbound Marketing Summit in Boston, titled 'Emotion Online: The Challenge of Making the Human Connection in a Digital World.' He spoke about how corporations can rouse customers' emotions to generate loyalty.