Restaurant News Resource - eMarketer Restaurant Industry News

A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the best ones.

To prove the success of their campaigns, marketers need analytics. But many report frustration with understanding and using the Web analytics tools necessary to prove their success to management, according to 'The Web Analytics War Reader Survey' by Unica.

What is the purpose of Twitter? Social media marketers have been trying to answer that question as they use the microblogging service to promote their brands and products.

Everyone knows that the price of going green is usually steeper than the alternative-in almost any product category. So with the recession putting the squeeze on consumer spending, are marketers becoming less enthusiastic about pushing environmentally correct products?

An old digital format still has plenty of life left

Drastic marketing budget increases are not likely this year for most marketers worldwide, based on a survey conducted by the CMO Council and sponsored by Deloitte Consulting, Marketo and TechTarget.

Online Travel Planning Popularity Varies

Brand advertising is moving onto the Internet.

Over a third of adults said they have researched online about a restaurant they had not visited before, according to the National Restaurant Association's 2006 research. That is up from the 13% who did in 1999.