Restaurant News Resource - PhoCusWright Restaurant Industry News

New Research Analyzes Nearly 1.9 Million Traveler Reviews and Referral and Conversion Traffic from More Than 50 Social Media Web Sites to Online Travel Categories

The trends in the U.S. travel market are clear: Online channels are projected to generate 60% of all U.S. travel gross bookings by 2008, moving into a dominant position relative to offline channels.

The World Wide Web of the 1990s gave rise to a number of familiar 'big brands' that kicked off the e-commerce revolution and made purchasing merchandise online -- from a new pair of shoes, to a complex, multi-component vacation -- commonplace.