Restaurant Industry News - Sales and Marketing

After planning and implementing a brand new multi-stage social media campaign for client Chuck E. Cheese’s, the agency earned top nods from the internationally acclaimed MarCom Awards.

SapientNitro announced that it has signed an agreement to become the new agency of record for Bertucci’s, a Massachusetts-based restaurant group known for its signature brick oven cuisine.

Smorgie is a free online restaurant list creation tool. Create lists of restaurants organized by occasion and share lists with clients on-screen, through print-out or e-mail.

In a move that responds to the growing needs of today's businesses, Ulterior Motives International (UMI) has introduced the UMI Local Marketing Toolkit that revolutionizes the way major retail companies are marketing their brands.

Sherry Joseph, director of national sales for Del Frisco's Restaurant Group, is delighted to announce the newly launched National Private Dining Program. A one-stop-shop for private event bookings, the National Private Dining Program streamlines the process by combining ease of booking and consistent pricing across all locations.

White Spot today announced the launch of a new brand platform which taps into the award-winning restaurant's 83-year history to appeal to the hearts and stomachs of British Columbians.

Following a comprehensive search and selection process with the counsel of Morgan Anderson Consulting, New York, N.Y., Applebee's expects to conclude its agency review by the end of the first quarter, 2012.

A new campaign by Pei Wei Asian Diner, the fast-casual restaurant chain owned by P.F. Chang’s China Bistro, introduced its newest entrée by connecting with customers through Facebook, mobile, Twitter and email, making the new dish one of its best-selling features.

For the second time in as many years, the McRib sandwich has returned nationwide to participating McDonald's® restaurants through November 14, 2011.

Papa John’s International, Inc. (NASDAQ: PZZA) and the National Football League today announced that the pizza company is now the Official Pizza Sponsor of the NFL in Canada, Mexico and the United Kingdom.