The National Restaurant Association released the following statement today from Hudson Riehle, Senior Vice President of the Research and Knowledge Group: - More
Given family restaurants’ success with the breakfast menu and the importance of coffee, it virtually necessitates these operators jump on the bandwagon in the gourmet coffee trend.
Taking a cue from McDonald’s McCafé, a similar effort could help family restaurants strengthen their appeal to key demographics—women, under-35s and higher-income households, and could help build to-go business.
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